Philanthropy Observatory
Welcome
The Observatoire is a research and strategic watch unit in Philanthropy. The Observatoire is a transfer research unit recognized by ESG UQAM.
Studies by our researchers
COMMUNICATING CORPORATE PHILANTHROPY AS A LEGITIMIZATION STRATEGY: A STUDY OF THE HOTEL INDUSTRY
This research shows that corporate philanthropy is a tool for influencing the legitimacy (Suchman, 1995) of these companies, provided they create a private foundation.
ARE WE MOVING TOWARDS A MORE SOCIALLY RESPONSIBLE SOCIETY THANKS TO THE COVID-19 PANDEMIC?
The question addressed in this article concerns the post-pandemic world… Does it represent a decisive moment that will shift us towards a more socially and environmentally responsible society?
Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies
This study examines perceived corporate philanthropy among consumers of luxury goods. How does philanthropy influence the authenticity of luxury brands and enhance their reputation?
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Our research areas
CITIZENS' DONATION BEHAVIOR
Different types of donations, variations in donations, donation strategies in different contexts.
BUSINESS AND CORPORATE PHILANTHROPY
The social and environmental responsibility (SER) of certain sectors (primary, secondary or tertiary), fundraising, GreenWashing,…
PHILANTHROPIC STRUCTURES
Types of fundraising by sector, NPO practices by country, university foundations.
